Traditional Marketing VS Digital Marketing

Advertising is essential for every aspect of a business.  Advertisement plays an important role for both manufacturers and consumers to communicate with a large number of audiences. It is used to create huge brand value and encourage customers to know and buy those products.

By the following information’s the manufacturers will able to get more clarification about choosing the right advertising medium.

·       News Paper Advertising

·       Pamphlets Advertising

·       Social Media Advertising

·       Radio Advertising & TV Advertising

·       Bulk SMS Advertising

·       News Paper Advertising:

For years, newspaper ads have supported many businesses to reach large potential markets at a fixed cost. Nowadays it's not reaching their audiences properly, because people don’t prefer to spend their time reading newspapers.

Typically newspaper ads are priced by four factors, the paper's circulation, the size of the ad, the number of times the ad runs and when and in what section the ad performs. Due to these reasons, the manufacturers/advertisers think to spend their time and money in newspaper ads.

·       Pamphlets Advertising :

Advertisers expecting the cheap and best quality advertising medium. Pamphlets ads are a little bit expensive as compare to newspaper advertisements. It is difficult to make a reach to the people because this form of advertising needs more manpower.

·       Social Media Advertising:

Nowadays everyone is spending their time by using social media’s. By using social media as an advertising medium the advertisers can reach large number of people but everyone is not having smart phones and much more awareness about it.

·       Radio Advertising & TV Advertising:

Radio and TV is a very big advertising platform. By using this platform the advertisers can reach a huge number of audiences but all the business owners will not prefer this advertising platform. The high cost will be the major reason for not selecting Radio & TV advertisements.

·       Bulk SMS Advertising:

 In these days everyone using mobile phones for many purposes and for each and every 15 min everyone view their mobile phone for any notification. For this, Bulk SMS is the best tool to bring better visibility and for the greater reach to the audience.

Compared to all the advertising medium’s, Bulk SMS advertising is cheap and best quality advertising.

The Bulk SMS service gives a better clarification for the above-mentioned difficulties. Bulk SMS service approaches in saving time and money. Bulk SMS service is under the control of TRAI (Telecom Regulatory Authority of India) so the users can’t send the promotions for their preferred time.